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A Community Working Together to Welcome All into the Clovis Family

(Clovis, New Mexico) Monday, June 28, 2021— After months of research and soliciting extensive input from residents, businesses and organizations, Clovis, New Mexico is proud to reveal a new Clovis community brand. The essence of the brand is that the city welcomes all into the Clovis family while creating connections that inspire growth with unlimited opportunities.

A new Clovis community brand logo (featured above) draws inspiration from the community’s rich railroad and architectural history and was designed by New Mexico graphic firm Leighton Moon. The brand mindset is embodied in the brandline: “heartfelt connections. endless horizons.”

“Creating a Clovis community brand will both foster community pride and establish Clovis as a desirable place to work, live, and play," commented Mayor Mike Morris. "We look forward to how these branding activities will create positive perceptions of our community, aid in our economic development efforts, and further beautify Clovis.”

A brand launch celebration will be held on Wednesday, July 7, 2021 at 3 p.m. at the Business Enterprise Center (105 E Grand Ave). Residents are welcome to join the festivities to learn more about the brand and how every community member can deliver on the brand promise.

The Clovis/County Chamber of Commerce and Clovis Economic Development (CIDC) have been working with the Once a Day Marketing branding team to develop a positioning that incapsulates what Clovis stands for now, and how the destination wants to be perceived in the future.

“Clovis welcomes all newcomers and visitors with open arms,” said Ernie Kos, Clovis/Curry County Chamber of Commerce Executive Director. “We are a diverse community of friendly and inclusive people who are always willing to go the extra mile, and our new tagline really reflects that.”

The small, agricultural city of Clovis is situated on the high plains of eastern New Mexico and is home to Cannon Air Force Base. Known as a gigabit city, Clovis is a hub for the region’s premiere telecommunication provider Plateau, as well as Southwest Cheese, one of the world’s largest cheddar cheese factories.

“For those seeking opportunities to grow alongside caring and sharing neighbors, Clovis is an ideal location to start or relocate your family and your business,” said Chase Gentry, Clovis Economic Development Director. “We understand that place branding is more than just marketing. Special attention has to be given to enhancing community assets and we look forward to how this new community brand will create positive perceptions about our community moving forward.”

Building on the excitement and momentum of the “heartfelt connections. endless horizons.” launch, the community will continue working together to ensure residents and local businesses understand the mindset of the brand and strive to welcome all into the Clovis family.

The Clovis Community Branding Initiative is funded in part by the City of Clovis Lodgers’ Tax.



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